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News, thoughts, and insights for financial marketers

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Marketing Automation

Introducing StoneShot for Sales

Jamie Tolentino / November 10, 2020
Tired of the misalignment between marketing and sales? We get it. Over the past two decades, we have seen how inefficient it is to […]Continue reading
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Marketing Automation

Automatically distribute your blog posts via email

Jamie Tolentino / August 4, 2020
Traffic to thought leadership content is usually driven by email marketing. Some clients might set up alerts, but they are usually not tracked and […]Continue reading
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Marketing Automation

How Personalisation and Sharp Client Focus Can Help Asset Managers

Bronwen Mahardy / February 12, 2020
Customers are demanding more from companies competing for their business. Learn how to use personalisation to better resonate with your audience. Continue reading
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Marketing Automation

When Is the Right Time to Upgrade Your Marketing Automation Platform

Will Butcher / July 30, 2019
Marketers should always be looking for ways to improve how they execute campaigns. Read when it's time to upgrade your marketing automation platform.Continue reading
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Marketing Automation

How the Right Technology Partner can Help Financial Marketers Work Smarter

Matthew Burley / April 18, 2019
The right technology partner can make the difference for most firms to get the most out of the resources they have and still run successful marketing and communications programs.Continue reading
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Marketing Automation

Marketing Automation: Common Pitfalls and How to Overcome Them

StoneShot / September 27, 2018
Here’s what you should know when trying to implement marketing automation in your organization, and key tips for overcoming common pitfalls.Continue reading
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Marketing Automation

Join us for a Talk on Marketing Automation at PAICR’s Mini-Conferences

StoneShot / September 13, 2018
We’ll be a sponsor and keynote speaker at PAICR's mini-conferences – discussing the good, the bad, and the ugly of marketing automation.Continue reading
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Marketing Automation

How to Use Dynamic Content to Drive Engagement

Bronwen Mahardy / August 23, 2018
Dynamic content can help drive engagement, is easy to use, and you probably already have all the data you need to get started.Continue reading
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Marketing Automation

How and Why You Should Use Email Marketing Automation

Resus Lowlands / April 19, 2018
Marketing automation may sound complex, time-consuming and heavily reliant on technology and skillsets, but with some thoughtful planning, it can be rather simple to get started. In this post we’ll outline how to set up the essential components of an automated email marketing programme in order to drive positive results.Continue reading
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Marketing Automation

Email Workflow Building: How to Get Started

Adele Baltuoniene / December 6, 2017
Automation workflows
Have you ever thought your email marketing processes can be easier? Chances are you are right.  High level of sensitive data, adherence to numerous […]Continue reading
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