Tired of the misalignment between marketing and sales? We get it. Over the past two decades, we have seen how inefficient it is to […]Continue reading
Traffic to thought leadership content is usually driven by email marketing. Some clients might set up alerts, but they are usually not tracked and […]Continue reading
Customers are demanding more from companies competing for their business. Learn how to use personalisation to better resonate with your audience. Continue reading
Marketers should always be looking for ways to improve how they execute campaigns. Read when it's time to upgrade your marketing automation platform.Continue reading
The right technology partner can make the difference for most firms to get the most out of the resources they have and still run successful marketing and communications programs.Continue reading
Here’s what you should know when trying to implement marketing automation in your organization, and key tips for overcoming common pitfalls.Continue reading
We’ll be a sponsor and keynote speaker at PAICR's mini-conferences – discussing the good, the bad, and the ugly of marketing automation.Continue reading
Dynamic content can help drive engagement, is easy to use, and you probably already have all the data you need to get started.Continue reading
Marketing automation may sound complex, time-consuming and heavily reliant on technology and skillsets, but with some thoughtful planning, it can be rather simple to get started. In this post we’ll outline how to set up the essential components of an automated email marketing programme in order to drive positive results.Continue reading
Have you ever thought your email marketing processes can be easier? Chances are you are right. High level of sensitive data, adherence to numerous […]Continue reading