Late last year, we suspected there was a communications mismatch between IFAs and fund marketers. You know the adage of the old happily married […]Continue reading
In a world of competition and oversaturation, read simple ways to successfully market your funds while also being a resource for advisors’ clients.Continue reading
In today’s world, the CRM is often the pulse and blood line of an organization. Read tips to take your CRM capabilities to the next level within your firm.Continue reading
In our State of Financial Services Marketing report on email, we provide helpful ways for you to keep your marketing emails competitive.Continue reading
Emails shouldn’t be finalized and sent off without research. Learn how financial industry benchmarking can help you reach your email marketing goals. Continue reading
Read how visualizing data can steer you towards better email marketing decisions and what to look for when building your next email campaign.Continue reading
Understanding your audience is more than knowing if they have opened or clicked on an email. Here is a breakdown of what data you should be looking at.Continue reading
Read what UTM tracking parameters are, what it means to have a taxonomy in place to track website traffic across multiple platforms, and how to best use it in your email marketing campaigns. Continue reading
Email marketing is an efficient and cost-effective way to reach your contacts, but to see its full potential, it should not stop after the […]Continue reading
Financial services brands largely rely on the open and click rates when analysing their email marketing campaigns as these metrics can help evaluate the […]Continue reading